adidas have unveiled a new film series | Douglas P. DeFelice/Getty Images adidas has unveiled its all-new Seeing Possibilities film series...
|adidas have unveiled a new film series | Douglas P. DeFelice/Getty Images|
Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people. With you. Me. Them. Us.— adidas UK (@adidasUK) April 19, 2021
What possibilities do you see? #ImpossibleIsNothing pic.twitter.com/EwYXAO1LkF
Taking a deep dive in both sport and culture, adidas plans to show how optimism, proactivity and determination has shaped the lives of these global superstars, exploring how they turned dreams into realities.
"Impossible is Nothing is more than a campaign – it’s our attitude," said executive board member Bryan Grevy. "Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport.
Seeing Possibilities will be the introduction for a long-term brand attitude that will continue to build on the contributions from adidas to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.